Marketing plan -- report Essay Example | Topics and Well Written Essays - 4250 words - 1

Marketing jut out -- report - strive Exampleindings of the report suggest that Pakistani market appears to be an attractive market for Marks & Spencer shape up party faces significant challenges and threats in this market.With the increasing orientation of companies to expand to world-wide markets in order to look more opportunities, the process of multinationalisation is speeding up. For a company to pursue a successful international expansion strategy, adopting an effective international marketing and operation management strategy is very important. In this report, the international marketing and operation management plan of Marks and Spencer has been presented. Marks & Spencer is a British retailer and its central office argon in London.Marks and Spencer is dealing in clothing, furniture, food and wine and flowers business. The products of the company are but available on the stores of the company throughout Europe, India, China and some other countries. In this report, the clothing situation of the company has been selected. Since there are a number of product lines of the company therefore, in this report the plan of establishing a store of the company in international market has been proposed.The marketing plan of Marks and Spencer to transmit its clothes in Pakistan has been proposed because demand of western clothing is rapidly increasing in Pakistan and there are very few international brands such as Levi, Nike etc in Pakistan. Moreover, Marks & Spencer clothes are already available with some domestic clothing brands in Pakistan such as Cross Roads therefore, hitherto without having any physical outlet in Pakistan, the clothing products of company are in demand. As company has already entered into Asian region by targeting India and China therefore, entering into Pakistan has been pursued as a further international expansion strategy of Marks & Spencer.In order to determine the various factors which can submit the business of Marks & Spen cer in Pakistan, PESTLE analysis has been done as a