Business Politics Search Engine Comparative -Myassignmenthelp.Com

Question: Discuss About The Business Politics Search Engine Comparative? Answer: Introdiucation Politics in the broader sense of the term is the process or system by which an individual amend and modify or observe the rules under whose compliance they sustain their daily lives. Politics has the power to influence an individual by re-shaping thoughts and perception and requires subjugation of one section of the society by the other. At the very core, politics is the very essence through which one achieves the desired outcomes. Rooted in the system of class and authority, politics can be termed as the most concentrated form of economy. According to Langdon Winner, technology can be argued as political because of their autocratic nature and it is concerned with governmental apparatus. Winner states that certain technologies have social aspect on their implementation in the society and the consequences that rolls forth due to their existence. For instance, he states that the tomato harvesting machine that was built to pick tomatoes which resulted in the centralization of powers in the hands of larger producers thereby eliminating the smaller ones who dominated the market. Based on Winners ideas, in a political system, it is argued that there follows a persistent pattern which is used to govern individual relationship in relation to power and authority. The machine came into existence at the expense of the rural agricultural communities due to the concentration of power into the hands of a few rich people. The machine yielded private profit and enhanced their economic power thereby carrying the stain of politics. It clearly privileged one section of the society over the other bestowing them with autonomy and supremacy over the other. In a political sphere, state is bound to maintain a social order which controls production, distribution and usage of resources, like the introduction of machines reshuffled the means of production in the rural community. The same was introduced to increase production. The interaction between state and society is considered to be one of the primary aspects of politics. (Stevens, Xie Peng, 2016). One media subject that is definitely political is the World Wide Web and more precisely the search engines. Google, according to researchers is synchronized in a manner that excludes the voices of the marginalized and repeatedly fails to sustain a democratic regime (Halavais, 2017). This even goes to exclude major news channels and is distorted in order to favor those who are politically and financially well-equipped. According to data, the web is estimated to be consisting of some 800 million pages and the search engines like Google are incompetent and ineffective in catering to the users and showing them a homogenous result (Jiang, 2014). The wealthier site owners have reportedly created a number of sites thereby increasing the viewers and audiences. Ranking algorithms have accomplished very little other than making the rich, richer. The links which increases website traffic are basically symbols of power, thereby increasing the potential viewers for the particular site like in cas e of news media site (Partridge, 2017). The benefits or information that Google offer, are filtered to hoodwink people in the name of serving wider public and society. One of the ways that can be used to handle the above issue, the search engine should rank the sites based on opinions, feedback and features which will satisfy the curiosity of the internet users. In this way, the search engines will operate on a swift analysis of opinions and the algorithm will be responsible for filtering reviews according to its negative, positive and neutral reviews. In this way, Google, a major media object can be liberated from being colonized by a mass of privileged individuals. The above study therefore shows how Google performs systematic invisibility and conceal of facts and sites. Reference List: Halavais, A. (2017). Search engine society. John Wiley Sons. Jiang, M. (2014). The business and politics of search engines: A comparative study of Baidu and Googles search results of Internet events in China. New Media Society, 16(2), 212-233. Partridge, M. D. (2017). The Geography of Rural American Poverty. Stevens, C. E., Xie, E., Peng, M. W. (2016). Toward a legitimacy?based view of political risk: The case of Google and Yahoo in China. Strategic Management Journal, 37(5), 945-963.