Building a Strong Brand within the Fashion Industry Essay - 1

Building a Strong Brand within the Fashion Industry - Essay ExampleBrand management practices refers to the various actions, decisions and even omissions which are through with(p) by the fashion companies in order to create value and identity of the fool . A brand has values, identity and emotion attached with it just like a humane being. Just as human actions make or mar the human personality, the actions which are taken by the company decide what sympathetic of image the brand receives. Companies use both strategic as well as emotional techniques in order to manage their brand. For effective Brand management the brand of the company should have a alone(predicate) personality which differentiates it from others. Zara gives a message of democratizing fashion which means that it has to provide customers with current design and trends at the marginal price. Thus all the activities of Zara are geared in order to ensure that this brand personality of latest fashion at affordable prices is maintained. In order to ensure low prices, the company has to pay ample attention to its supply chain which needs to be quick and effective. On the other hand Armani as a brand has a personality which is an extension of its founder. The personality of the founder has been shown as youthful by the company, so the strategy of Armani is to target youths make sense. Brand management is also about effective bill telling through proper channels of communication. This story

Marketing plan -- report Essay Example | Topics and Well Written Essays - 4250 words - 1

Marketing jut out -- report - strive Exampleindings of the report suggest that Pakistani market appears to be an attractive market for Marks & Spencer shape up party faces significant challenges and threats in this market.With the increasing orientation of companies to expand to world-wide markets in order to look more opportunities, the process of multinationalisation is speeding up. For a company to pursue a successful international expansion strategy, adopting an effective international marketing and operation management strategy is very important. In this report, the international marketing and operation management plan of Marks and Spencer has been presented. Marks & Spencer is a British retailer and its central office argon in London.Marks and Spencer is dealing in clothing, furniture, food and wine and flowers business. The products of the company are but available on the stores of the company throughout Europe, India, China and some other countries. In this report, the clothing situation of the company has been selected. Since there are a number of product lines of the company therefore, in this report the plan of establishing a store of the company in international market has been proposed.The marketing plan of Marks and Spencer to transmit its clothes in Pakistan has been proposed because demand of western clothing is rapidly increasing in Pakistan and there are very few international brands such as Levi, Nike etc in Pakistan. Moreover, Marks & Spencer clothes are already available with some domestic clothing brands in Pakistan such as Cross Roads therefore, hitherto without having any physical outlet in Pakistan, the clothing products of company are in demand. As company has already entered into Asian region by targeting India and China therefore, entering into Pakistan has been pursued as a further international expansion strategy of Marks & Spencer.In order to determine the various factors which can submit the business of Marks & Spen cer in Pakistan, PESTLE analysis has been done as a

Research paper Essay Example | Topics and Well Written Essays - 1000 words - 9

Research paper - Essay Example close to importantly, India will be able to attain the prestigious position of China, its Asian competitor. The project cost the outlandish about 73 million US dollars. Evidently, considering the boorishs economic standing, the distance mission seems wild and lacks justification. This paper will provide evidence that the space mission was a misplaced priority. If this mission proves successful, it may have a huge benefit to India. This is because it will receive recognition for utilizing improvisation to launch iodine of the cheapest missions to Mars. However, if it does not succeed, the country will have wasted invaluable resources of money and time that can be invested in raising the living standards of some families in India. Instead of paying all of this money to do a task like this, the money can be used to improve the economy and accessible problems in India. If India had a stable and a good standing economy, then it would be fine if they position of open up this mission. Apparently, as this paper will discuss, India has m either social issues to dish out. The country spent fifteen months of conceptualization for a mission that cost it 73 million US dollars. Statistics reveal that India exhibits a poor economy, a factor that highlights the need for it to design policies and strategies that can help its economy register a level of growth. It is infelicitous that the countrys economy has been dwindling over the years (Bhowmick, 2013). The countrys systems exhibit slump quality with worrying poor standards of life. This places emphasis on the urgency for transforming its policy formulation strategies and striving to address its emerging needs. Instead of focusing on such issues that need critical addressing, the country has diverted its efforts, time, and resources to creation a space probe. The decision to focus on the space mission seems irrational, and the government cannot offer any valid justification for suc h an expenditure on a luxurious adventure in launching a space probe. Evidently, countries that focus on the space missions have registered immense progress in amend societal standards. Examples include the United States, which is the leading global economy and has held a superior position for umpteen years. Evidently, the country has multiple policies in place to improve its social welfare and fund its internal query projects. Considering an additional example of Russia, it becomes evident that it has a stable economy, and can comfortably invest in space missions. Additionally, China joined the nations that have the capacity to fund space missions (Mirani, 2013). Indias economy does not match with that of these nations, and explains why sacrificing 73 million US dollars is ridiculous. India does not compare with these nations, and its investment in space projects should be its last priority. In self-defense, India claims that 73 million is minimal compared to the 671 million US dollars that other countries would spend on such a venture. However, it does not matter the amount the country spent on the mission, the fact stay that the country could have redirected such funds to improving one of its poor social systems (Messreget, 2013). Evidently, that amount was fitted to provide food for the malnourished children that add up to 50% of all children. It is ironical that a country can spend 73 million US dollars, while half the population of its children is perishing with hunger. Although it is true that

Philisophy Essay Example | Topics and Well Written Essays - 500 words

Philisophy - Essay ExampleIt is only by wondering about the difficulties and complexities involve in assessing things, men started to define principles that reduced the complexities as they progressed towards knowing the details.The major reasons for his concern included the item that the world is changing everyday with modernistic inventions and discoveries and one thing which may be a occurrence today may be changed tomorrow. Hence, Descartes was very concerned on the certainty aspect of things and principles that are confounded every day.The controversy introduced the world to the ideas of psychology and to the subject of metaphysics. It allowed philosophical thinkers to realize that ones universe is known only if he is able understand the consciousness of thinking and this thought allowed them to explore into new areas.Descartes was the first to state that the physical body of a human being is a completely unlike context when compared with the immaterial mind. Yet, he beli eved that only by the interaction of these two subjects the human entity exists. (Clarke, 1982)According to him, that a mere existence of a human being is only known when he doubts, when he thinks or, when he performs any other activities, mentally. So without that activity, he believes there is no he or I to act as and hence he says those words. (Clarke, 1982)The proof given by him can be subdivided into three parts. Firstly, he believes that a human feels to exist only when he thinks and, what he believes to be clear and distinct are unbent to him. Secondly, all these cannot fig up from nothing. Finally, things which are considered perfectly done in a natural way cannot arise from something that is less perfect and hence only God could have created them. (Clarke, 1982)The correspondence theory suggests that a statement can be declared as truth if it holds good when considered in relation with the world. The

Consumer Borrowing Essay Example | Topics and Well Written Essays - 500 words

Consumer Borrowing - Essay warningOn the other hand, there are users whose spending needs exceed their current income levels so they suck a deficit. Therefore, they require additional cash to make up the difference.These funds can be trasferred from suppliers to demanders of gold in two ways. First is through pecuniary institutions that are of two types including depository insitutions such(prenominal) as commercial banks, saving and credit unions (also known as financial intermediaries) and non-depository instituions such as life indemnity companies, pension funds and finance companies. Depository institutions especially banks accept deposits from savers (lenders) of capital that they can withdraw on demand. They pool customer deposits and use these funds to make loans or investments to demanders or strikeers of money (consumers and businesses). These institutions make money because of interests rate that they charge from demanders, which is higher than what they to pay to s avers or depositors of money. On the other hand, non-depositry institutions such as indemnity companies accept business risks of their customers in return for a series of payments called premiums. They then invest their excessive funds after meeting their operating expenses (insurance claims, salaries etc). Finance companies offer short-term loans to borrowers. They usually sell securities or borrow funds from commercial banks therefore they tend to charge higher interest rates as compared to banks. bet on is through financial markets where people and organizations wanting to borrow money are brought together with those having surplus funds. Financial markets are primarily divided into primary and secondary markets. Primary market are those in which corporations wake up funds by issuing new securities. In Secondary markets, on the other hand, previously issued securities such as mortgages, bonds and stocks are traded among investors. Stock exchanges are perhaps the best example of these type of markets.

Golden Age of Hollywood Essay Example | Topics and Well Written Essays - 1250 words

Golden Age of Hollywood - Essay ExampleKatharine Hepburn was innate(p) in May 12, 1907, growing up in Hartford environs, Connecticut in a love family, she accompanied her primary education at the Kingswood-Oxford School located in Hartford and later she attended college at Bryn Mawr. She in history and philosophy in the year and it is here she knew and later married Ludlow Ogden Smith, Katharines acting interest developed from college by participating in counts. Immediately afterwards graduating, the next twenty-four hours she travelled to Baltimore where she met a producer, Eddie Knopf who cast her to foregather in various local routine productions. This marked as her start in professional acting and by 1928 she began to be known in Broadway in the plays kindred These Days. During this period, Katharine appeared in several plays but she developed a reputation of arguing with directors and was therefore, dismissed from several productions (Edwards 125).Katharines success in th e studio system came in 1932 when she played Amazon princess in a stretch fibre in the play The Warriors Husband. George Cukor a director from Radio-Keith-Orpheum pictures was excited on how she played this role and decided to give her first role in a movie. She accepted to work with him and demanded a soaring salary in the film A Bill of Divorcement where Katharines operation was highly praised. She worked with Cukor in many other movies and therefore, raising to stardom. In 1933, Katharine won her first Oscar.... That same year she had an astounding performance as Jo in the successful screen adaptation of Little Women. Further, she had her second Oscar nomination in 1935 after appearing in the film Alice Adams and she became a rising star (Edwards 177). However, after her success, Katharine had a series of box-office failures labored her career. The films Spitfire, and Break of Hearts in 1934 failed in box office while in 1935 Sylvia Scarlett did non do well. Further, Mary o f Scotland in 1936 and Quality Street made in 1937 failed to succeed. It is was disappointing that even the film speech Up Baby created in 1938 that paired Katharine with the star Cary Grant as a comedy was not appreciated by the public although today it is honored as a comedy classic. In 1938, Katharine failures proceed as she was voted Box Office Poison in 1938, which was largely because of her reputation of failing to follow the demeanor expected of super stars. She often refused to put on makeup, she wore trousers at the time when they were not fashionable for women, she did not want to give autographs or pose for photographs, and refused to talk to reporters (Edwards 224). Katharine fought to bring back her career success and she left(a) Hollywood to find a stage project. She accepted an offer to star in Philip Barrys play The Philadelphia Story that highlighted a character incorporating humor, aggression, nervousness, and vulnerability. She financed part of the play togethe r with Howard Hughes and bought the film rights that were used in its creation. The play came out in 1940, it was an immediate success going for two fruitful tours, and Katharine

LAND LAW Essay Example | Topics and Well Written Essays - 2250 words

LAND LAW - Essay moralCharlotte, who is Williams solicitor, is unaware of the previous arrangements done on the property1. Charlotte has acquired a register of the title to Abbey farm from the soil registry. The register however does non show any connection of the farm with previous loanword associated with Simon who is Williams brother. A mortgage entail transferring land interest as hostage for other obligation or loan as stipulated in a case of ROPAIGELACH v BARCLAYS BANK (2000). The court accorded the mortgagee a right over the property even in the absence of the mortgagor.Property and real estate laws adopt a diverse legal area that is regulated by the common laws and statutes. Real estate is more often than not linked with buildings or structures and the land. Real estate comprises land and the materials belonging to it. Immovable structures such as trees, houses, minerals and bushes wedded to the land are part of it2. Owning a real estate comes with benefits such as rig hts and interests associated with it. Land and the devoted properties have been utilized as security for loans in various occasions. William is utilizing his Abbey farm as security toward the loan acquired from the Loamshire building society. William is the mortgagor while the mortgagee is Loamshire building society. The society is providing loan in exchange of security interest3. Most lending societies usually set the maximum amount of money that can be borrowed and use as security. If the property to be used as security has a mortgage, a second accusal is utilized. In reality the first mortgage ranks before the second charge created in partnership amidst William and the society. Since the registry applied by charlotte does not include Simons loan and the security information. It will be a challenge for Mark to defend Simon as a solicitor in cases where the security is not indicated. The law governing mortgage is aimed at preventing criminals from taking an